02 Mar Fair Trade Coffee Solutions for Offices in South Florida
You want a South Florida coffee delivery service that is reliable and that helps fuel your success by providing your people with delicious coffee. What if you could find an office coffee service that would also allow you to make a difference in the world?
Here at The Coffee Company, a coffee service in South Florida that specializes in providing great service and absolutely delicious coffee, we are proud to offer fair trade coffee from Puro.
What Is Fair Trade?
According to the World Fair Trade Organization (WFTO), “Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South.”
The farmers who grow the coffee beans that used to make Puro Coffee receive a fair price for their beans. It is money that can be invested in their families and their communities. Instead of profits being used to produce expensive television commercials, Puro works with the World Land Trust to buy up threatened rainforest reserves in the countries where the coffee is grown.
That’s what the WFTO is referring to when they say that “Fair Trade is more than just trading.” Products that are certified as fair trade go beyond the realm of business to make a statement.
As the WFTO says, fair trade is a powerful force for good, that:
- Proves that greater justice in world trade is possible.
- Highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first.
- Makes a tangible contribution to the fight against poverty, climate change and economic crisis.
We hope that every time you savor a cup of coffee from our Fort Lauderdale coffee service, you will feel the satisfaction of knowing you are making a difference.